WE QUESTION YOUR SOLUTIONS

Right Question
= Right Answer

“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I knew the proper question I could solve the problem in less than 5 minutes”
– Albert Einstein

Quality Over Quantity

Most data analysis is either post hoc or captured without a question in mind.  We therefore advise on what methods and variables to capture with the right question in mind . As the saying goes, garbage-in equal garbage-out. Big Data is OUT

PDA

Personalization Design Alignment (PDA) allows for precision segment targeting. Doing so allows for an UI / UX experience designed to engage your target and prime the desired behavior. Our PDA process has statistically increased engagement, time in app or on site,  MAU, loyalty, generate desired behavior and much more.

Personalization Is In

Colors, fonts, textures, imagery angles, imagery choice itself, layers, depth, flat vs drop shadow, words / phrases, UI + UX, process steps, path direction, gradient choice and much more can all be aligned to a particular user segment of choice.

Analytics Offers No Solutions

Analytics may tell you what is happening but it won’t explain behavior or help understand why the behavior happened. We falsely tell ourselves “X happened because we changed the button color!” not quite, that’s not an answer and without knowing “why”, the insight is not repeatable or capable of being amplified. 

Recommendations

Examples of recommendations would include UI/UX process, design elements (colors, media, fonts….), unique timing, environment segmenting, words + phrases, personalizations, offerings & engagement opportunities and even something as hyper-specified helping to reorder.